Ingredient Spotlight*

Each ingredient we use has a long history of use as part of a healthful diet and lifestyle. This is a brief overview of our current ingredients.*

Apple Cider Vinegar

APPLE CIDER VINEGAR is our #1 ingredient. Unpasteurized ACV is documented to have digestive, anti-inflammatory and alkalizing qualities and is the base ingredient of fire cider and other potent wellness tonics.


RAW, UNFILTERED HONEY. When unprocessed, honey is a potent antibacterial and antioxidant and also functions as an antihistamine, alleviating allergic reactions against certain pollens. Raw Honey adds sweetness as well as a whole host of delicate aromatics that create a rich complex flavor profile.


ELDEBERRY has anti-inflammatory, antioxidant and antiviral properties, but is best known as a powerful immune stimulant particularly useful to stave off or alleviate symptoms of colds, the flu, and other respiratory ailments. Elderberry extract helps cell walls rebound cold and flu viruses and boosts innate immune function, hence its wide use during cold and flu season.


TURMERIC ROOT has shown promise as an anti-inflammatory, anti-microbial and anti-cancer agent in medical research, suggesting that it helps fight pathogens in the body. It’s also been shown to help stimulate digestion and circulation, balance blood sugar, soothe irritated tissue and stiff joints, and lower cholesterol.

GINGER contains compounds that work in the brain, nervous system and digestive tract and that are thought to help with stomach and digestion problems, inflammation and nausea, blood circulation and detoxification. It’s also an antimicrobial and antioxidant with a sweet, pungent, warming taste and aroma. Read more about ginger in our extended ingredients spotlight HERE!

HORSERADISH is thought to have antimicrobial properties, according to medical experts. It’s also an expectorant, meaning that it helps the body release mucus, and has diuretic qualities, meaning that it helps rid the body of water weight.


GARLIC, in its raw form, is believed to be anti-viral, anti-bacterial, anti-fungal, expectorant and detoxifying, as well as good for high blood pressure and fever. It is spicy and pungent.


ONION is packed with anti-oxidants and anti-inflammatory compounds and have been known to decrease cholesterol. They also help with digestion and are anti-bacterial.


DANDELION ROOT is used for loss of appetite, upset stomach, intestinal gas, gallstones, joint pain, muscle aches, eczema, and bruises. Dandelion is also used to increase urine production and as a laxative to increase bowel movements. It is also used as skin toner, blood tonic, and digestive tonic.

BURDOCK ROOT, has traditionally been used as a diuretic and digestive aid and is also a powerhouse of antioxidants. It is also-inflammatory and has also been used as a potent detoxifier and as an aphrodisiac. It has a very pleasant woodsy flavor.


CHICORY ROOT is perhaps most well known as a tasty coffee substitute for those who might be trying to kick the caffeine. But there's much more to this wildly growing root than a gentler cuppa joe. Studies suggest this potent root is packed with anti-inflammatory properties and may aid in both digestion and regulation of blood sugar. 


Known to bring freshly oxygenated blood to the peripheral arteries in the head, throughout history Rosemary has been used to improve and strengthen memory. Rosemary is also known for its circulatory action, which supports the lymph and other lymphatic herbs, when coupled together. It is also a great digestive herb, with bitter principles; by stimulating the production of bile and aiding the breakdown of fat, it benefits our entire digestive system. Read more about Rosemary in an extended ingredient spotlight HERE!


Rose hips have been used for thousands of years to help treat a variety of ailments. The medicinal benefit Rose hips are best known for is their high levels of vitamin C (a handful of rose hips contain the same amount of vitamin C as sixty oranges!) In addition, the vitamin C enhances the integrity of connective tissue and reduces inflammation. Rose hips also contain flavonoids, a compound that plays a key role in this plant’s medicinal abilities. The flavonoid and vitamin C together support the immune system and counter the stress response in the body. Flavonoids also make the vitamin C content more effective.  Read more about Rosehips in an extended ingredient spotlight HERE!

BEET ROOT is commonly used for liver health, lowering fat levels in the blood and lowering blood pressure. Research suggests that beets have anti-inflammatory and anti-cancer properties and increase uptake of oxygen, making them a popular choice among athletes.

LEMON is a very alkalizing food, helping to bring the body's pH into a more immune state. Lemons are thought to improve digestion and skin health and the citric acid helps prevent kidney stones. 


CAYENNE PEPPER is very warming and stimulate the circulatory system. They help prevent blood clotting and stimulate the release of endorphins, which helps with pain relief. The taste is hot!


CAROLINA REAPER PEPPER - a cross between habanero and ghost peppers - is among the hottest peppers in the world. That spiciness is attributed to capsaicin, which has been thought to increase metabolism, aid digestion, curb hunger, relieve pain and help with psoriasis. Not only is it very spicy, it is almost extremely flavorful.


BLACK PEPPER is used to relieve sinuses, aid in weight loss, relieve upset stomach and improve digestion and is thought to have anti-bacterial properties. It also increases bio-availability of other herbs and compounds, such as turmeric. Unlike Cayenne and Carolina Reaper peppers, black peppercorns contain no capsaicin and are much lower in heat content.



Cinnamon is a powerful anti-oxidant and anti-inflammatory and studies have shown that it increases insulin sensitivity, which has potential anti-diabetic benefits. It also adds a unique sweet flavor without any actual sugar.



MAPLE SYRUP is rich in antioxidants and newer research suggests it may regulate the breakdown of carbohydrates in the body, which equates to less of a sugar spike. The taste of maple syrup rounds out the fiery nature of other fire cider ingredients and adds a mellow quality.


*This page is meant as a glance at the reported benefits of whole foods and is in no way intended to promote the products sold on this website as medical treatments.